The Bhutanese farmers of present and future generations practice horticulture for fulfilling their social and economic aspiration. Horticulture has the potential to be the most profitable rural enterprise providing high labour productivity and return on investment.
To present the private sector as a strategic partner for enhancing farm labour productivity and return on investment and the efficiency of the public investment. To provide an effective link between Bhutanese farmers, local, regional and global markets.
To apply commercial strategies to maximize the productivity of labour and land, and have a high return on investment on horticulture. To realize the national policy of Brand Bhutan and promote commercially viable organic farming.